Repaired Broken Lead to Cash Implementation
in Less Than 12 Weeks


JDE Peets, the World’s Largest Pure-Play Coffee and Tea Company

  • Manufactures and sells coffee machines.
  • Supplies coffee beans to B2B businesses.

“Amazing what you guys pulled off! Fantastic results in just 12 weeks! Performance improvement of +700% on our ALM process is something we could never dream of.”

– Global Process Owner, JDE Peet’s


The customer wanted to use CRM, CLM, CPQ, Order Management, Billing Management, and Rebates to develop of a Lead to Cash template for implementation in 8 European countries.

Solution Requirements

JDE Peet’s wanted an implementation that:

  • Automated pricing and discount workflows.
  • Provided discounts for multiple equipment and service combinations.
  • Supported contracted product purchases with bucketed discounts.
  • Streamlined pricing, contracting, order management, and rebates.

Business Results of
Lead to Cash Implementation

  • Improved response time by 700%.
  • Fully recalibrated in under 6 weeks.
  • Migrated over 350k contracts in five days.
  • Integrated Product Master into Salesforce.


JDE Peet’s initially estimated that it would take six months to implement its Lead to Cash template. After five months, the company realized its implementation was nowhere near finished and they would have to reevaluate. At this point, the implementation had been:

  • Superficial: High-level use cases worked, but detailed Level 4 and Level 5 workflows failed.
  • Incomplete: Software functionality did not cover end-to-end business scenarios.
  • Unstable: Systems often crashed when users configured prices and discounts.

CommerceCX Comes Onboard

JDE Peet’s brought CommerceCX onboard in an advisory role because of our experience with Lead to Cash services. We used our thought leadership, technology and engineering knowledge, and expertise in the enterprise cash domain to recalibrate the system’s entire implementation. CommerceCX worked closely with JDE Peet’s staff throughout the recalibration process,

  • Providing a roadmap with predictable implementation timelines.
  • Designing a new implementation with detailed automated processes and workflows.
  • Re-engineering our solution and customizing the vendor software.


By the end of our collaboration, JDE Peet’s had a fully functional solution up and running. Our solutions provided:

  • New contract management capabilities.
  • A scalable pricing and quoting infrastructure.
  • Integrations for inside sales, channel sales, and e-commerce sales.
  • Complete downstream fulfillment support for billing, invoicing, and finance.

Product Master

CommerceCX integrated a complete Product Master installation into Salesforce, using our technology and engineering expertise to streamline the code and improving performance through:

  • Customized bucketed discounts.
  • Asset-based ordering processes.
  • Contracted product purchases.

Revamping asset-based ordering improved scalability and performance by 700%

Why CommerceCX?

CommerceCX helps organizations:

  • Fix CPQ, CLM, and QTC implementations.
  • Create predictable sales cycles by automating processes.
  • Come up with error-free Quote-to-Cash (QTC), Configure-Price-Quote (CPQ), Contract Lifecycle Management (CLM), Billing Management, and Pricing Management solutions..

Success Stories

Resolved Broken Lead to Cash
Implementation at Philips

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Fixed Broken Lead to Cash Implementation
in Less Than 12 Weeks

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Reduced Revenue Leakage by 18%
by Digitizing CPQ & Billing

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About CommerceCX

We are Salesforce and Conga experts. We have fixed faulty QTC, CPQ, CLM and CRM implementations for:

  • Ten Fortune 500 companies.
  • Four of the world’s top 10 system integrators.
  • One of the top 5 medical devices companies.
  • The largest pure-play coffee and tea company in the world.
  • The largest clinical trials company in the world.

Speak to an Expert

Sometimes you just need to see how all of these things work together.
We’d be happy to walk you through the Salesforce Platform, the Conga Suite, and how our products can streamline your sales process.

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