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Salesforce vs. HubSpot: Which is Better for CRM?

salesforce-vs-hubspot-for-crm-1 image

In today’s digital world, it’s vital for organizations to adopt customer relationship management (CRM) systems with unparalleled performance and features that make it easier to conduct business, communicate well with customers, and streamline employees’ workflow. The marketplace offers quite a few options for full-performance, customizable CRM systems, and Salesforce and HubSpot are some of its biggest names.

But how do you choose, especially when both claim to be the best? It starts with filtering out sales pitches and focusing on your business and your process—what your employees need to do their best work.

CRM Basics

CRM software can help you reduce costs, increase productivity, consolidate your business portfolio and improve your customers’ experience. Good solutions employ digital sales tools that support existing business units like Sales, Finance, Order and Project Management, Commercial Operations, Logistics, Legal, and Marketing Teams.

Your software should provide:

* Mobile devices mean any remote device, including smartphones, Amazon Alexa devices, Google Assistant devices, smartwatches, etc.

Basic Differences Between Salesforce and HubSpot CRM

HubSpot was first built as an inbound marketing tool, while Salesforce was built to be sales automation software. While both brands of software have outgrown their “basic” functionality, they continue to be structured for different purposes.

Salesforce has some of the most advanced CRM and reporting tools in the industry, while HubSpot has more flexible marketing tools. While HubSpot advertises its lower initial prices over Salesforce, it reserves certain functionality for more expensive tiers. After comparing functionality, Salesforce ends up being a better deal than HubSpot.

Without going into the complex functionality of higher tiers, let’s explore what each program’s basic paid installation features:

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Contact Management: Salesforce and HubSpot

Complete Sales Pipeline Visibility: Salesforce Only

Advanced Reporting/Forecasting: Salesforce Only

Marketing Tools: Salesforce and HubSpot

Fully Customizable: Salesforce Only

Third-Party Integrations: Salesforce and HubSpot

Onboarding Guidance: Salesforce and HubSpot

Online Training Resources: Salesforce Only

Mobile Support: Salesforce and HubSpot

Like we said at the beginning: it comes down to what your business needs. If your focus is on marketing and lead generation, HubSpot might be your best choice—especially for small businesses and startups with less than 25 people.

Larger companies with hundreds to thousands of employees might HubSpot lacking in performance and functionality, however. HubSpot advertises being a complete out-of-the-box solution, but major companies can’t afford to change their whole process to fit into that box—they need systems customizable to their needs. Salesforce can offer a much wider spectrum of functionality for less overall cost and is more scalable in the long run.

If you’re interested in learning more about what a CRM system can do for you, check out our solutions page.

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